Brand Design
Brand Design
Embedded Files
Goal for the project
Goal for the project
Create Brand Guidelines for Smartips
Contribution to the project
Contribution to the project
Created the design from concept to final delivery.
Please click the link to view Brand Guildelines
Brand Message
Brand Message
Mission
Mission
To provide general public with tips and tricks for improving personal finance
To inspire people achieving happiness in their life
Vision
Vision
To be the resources of personal finance
Logo Design
Logo Design
Master Logo
Master Logo
Logo Variation
Logo Variation
Logo Lockup
Logo Lockup
Monogram with Wordmark (Horizontal)
Logo Lockup
Logo Lockup
Monogram with Wordmark (Vertical)
Color Palette
Color Palette
Primary Colors
Primary Colors
Secondary Colors
Secondary Colors
Typography
Typography
The main typeface of the identity is Tzimmes. Designed by Michal Jaro. From Capitalics.
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